#cpd23 Thing 3 or why can't you just let me be me?

Right, please dismiss the words that follow as completely naive, but I've been moved to write about library branding after being inspired by all the fabulous blog posts I've read on the subject, such as those from Library Wanderer, Blog On and rampersandk. The same as the first two, when I google myself and check my online identity, there are millions of people with the same name as me as I also have a very common name, but it was mostly taken up with a certain wedding dress designer. Despite being intimidated; some of the posts made me feel like I was facing a 150mph serve from Andy Roddick, some were more subtle like a sliced Nadal backhand; I feel I have something to say on the matter. I am coming from an entirely different angle, I won't use another tennis reference, I promise. Wimbledon has finished now and I must let it go.

I work in a business school where branding is obviously very important and not only for our students, we even have a department trying to maintain a consistent image. This has its own problems. How can you have one brand for everyone, for an entire organisation with all its departments? So my trick is don't try and just be yourself. Here's Will Young, unashamedly being just that:

It has nothing to do with branding, it's just called Who Am I, is one of my favourite songs and a fantastic video. It's a song about being honest, unashamedly, unequivocally and uncompromisingly yourself. As I was a late developer in this sense, not developing my own identity until I was sixteen; before that I was just a sheep, a clueless sheep; I am now adamant that I won't be anything less than myself. Plus I am very impressionable and my sense of self is very shaky. For example, my boss was trying to convince me last week that my second favourite film of all time, The Princess Bride, doesn't even exist and I almost started to doubt my own mind!


A lot of people have been concentrating on themselves rather than their job or their organisation's brand and this is where it gets tricky. I find it very confusing if I think of myself in terms of my job when putting things out there in the public sphere; the lines can be so easily blurred. I have my own Twitter @judgesarah account and maintain our @JudgeInfo account too, we have our own site and I have a blog and I email as myself and as part of my job, that last one from the same address. The way I see it, as long as you aren't representing your organisation, you can be yourself. Whether it means I have different names for my Twitter, my blog, my facebook, is all for the better as you are catering your "brand" to the specific audiences. If you haven't seen it yet, here is a video of Phil Bradley's brilliant CILIP Wales speech comparing web 2.0 applications to the various incarnations of Doctor Who.



Twitter for me is predominantly my work image, though I can't help a few more personal things coming through, my blog is simply for anyone who cares to happen upon my random musings and facebook is now unfortunately all old school and uni friends. So it makes sense that they will all be different. You can't admit that your favourite TV series is Alias in a place where your colleagues or students will see it, actually... I would, but most wouldn't. That's why having students friend you on facebook, like one did to me very recently, is a contentious issue. Even I, who claims to be open and honest in all things, in writing this post, have realised that I unconsciously "brand" myself.

So I guess, you need to tread carefully when it comes to branding, consider your audience and the people that will see what you're writing or creating. The idea for this post came to me when I thought of Merlin; like the eponymous wizard, you need to think about what you reveal to whom. And yes, as all the people who've read my blog posts before will know, I did mean the title to rhyme so much. That's just me. I reference popular culture as much as I can, namedrop my favourite actors, films and music, litter posts about LibraryThing with Shakespeare quotes, use Travis songs for the titles of my posts and I rhyme whenever I can. And I have no plans to change, if only on here...

Flowers in the window

I feel very optimistic today and a Manic Street Preachers song is on my mp3 player, So Why So Sad, how ironic. It came on gradually, but it's built up so much that I now feel like dancing in the rain, going around hugging everyone and grinning so far from ear to ear, that I want to pass it on like Joker from Batman, without the fatal consequences of course. The main reason for my contentment is we've had stress management course today. I feel very relaxed, positive and in control. The Manic Street Preachers may be superb, especially You Stole the Sun from my Heart (I've hunted the song out on my mp3 player as the mere mention of it makes me want to listen to it), but the happiest song that always comes to my mind is Flowers in the Window by Travis. The story behind the writing of it is hilarious if not quite as happy; it features alcohol, drunk band members and a lonely Fran Healy. I'm thinking of it at the moment as I've just been on Youtube, enforced I might add by Cam23:



It may sum up my mood, act as shameless plugging for my favourite band and let me dwell on the 90's (again), but it also describes Youtube, look at the lyrics:

Wow look at you now
Flowers in the window
It's such a lovely day
And I'm glad you feel the same
Cause to stand up, out in the crowd
You are one in a million

Yes the single was actually released in 2003, but I'm trying not to be so pedantic; it's a symptom of stress for one and it's also just really annoying. The song lyrics are ironic when I think about them, because you are only one in a million on Youtube. All these people, all these videos, all these flowers in windows, it's overwhelming, but mostly overwhelmingly positive. These people simply want to connect. Although if you do become infamous because of it, like that poor lightsaber kid, it can be a curse as much as a promotional tool. Youtube is for watercoolers, a way of watching music videos, old comedy sketches and Jackass type antics. It's also a medium for indulging nostalgia, schadenfreude and fetishes. I've always been annoyed you can't download videos off of Youtube, but I've never had a blog I can embed them into before, this is brilliant!

Okay, this is why I don't go on Youtube. I clicked on a few of the Cam23 video links and then spent the next half an hour simply watching the suggestions that appear on the right-hand side. I barely watched the Lady Gaga video, was it intentionally that awful? Whose idea was that? And who thought to put it on Youtube? Americans have no shame. I found myself watching videos of Captain Kirk saying he should've been a librarian, Matthew Broderick singing a terrible librarian song and a Monty Python gorilla librarian sketch. The best one I found was the Cookie Monster in the library video, which someone's posted before. Sorry, I couldn't remember who.



I managed to refrain from delving into a Sesame Street nostalgia trip, somehow, even though I came across videos of my favourite character the Count. I managed to keep from looking up Muppets snippets as well, though I do have the Phenomenon video on my mp3 player.

Youtube may be separate from podcasts, but they are part of the same family; related but on the surface they seem to have totally different parents. Youtube is the equivalent of Bart Simpson, the "do what I feel like" kid: reckless, attention-seeking and brazen. Whereas podcasts are like Lisa Simpson: practical, informative and helpful with occasional moments of childishness. I am not speaking from experience as I have never watched or created a podcast, but I have been associated with them. The film magazines I avidly read advertise them; their writers always make them when they go to awards ceremonies, ComicCon and when they have something important to divulge. Podcasts are part of the Cambridge Film Festival, or they were when I did reviews for it, and I know my community radio station used to do them before they went bust as well. The station is back up and running now though, see. I'm afraid I refuse to use a Mac, iPods or iTunes or any Apple products on principle; I feel the same way about Apple as I do about facebook and Tesco. My views can be read here. There was a great recent episode of Futurama satirising web 2.0, Apple and the iPhone, or the eyephone as they called it:
I will definitely use Google docs, particularly when I do my presentation for TeachMeet. We've used it before at work for distributing timetables. I like the drawing function, but Paint is so much easier to use. I've just remembered, last Christmas, my brother set up a Google doc: a spreadsheet with each of our present lists on it. It was fantastic! We listed the things we wanted, their RRP, website links and everything. Then he added a column that was kept hidden where we put our names against the things that we wanted to get for each other so we didn't end up with two of the same thing. It worked really well and no one cheated and peeked, at least I didn't...

I've been very lax on the Calvin and Hobbes department and it's a particularly good one today.