So I reckon students have it too easy now, using software that not only builds the list of references for you, but also converts it into whichever style you want. I have used Zotero before, but not for a while, and I’d forgotten how much easier it is to use than EndNote, thank goodness! Plus it’s free. I attended the Zotero training session that Andy talks about in his blog post and the student who led it was most convincing. It has a lot of good features including the sharing option which would be fantastic for reading lists. Also, every month our library has a journal club, it’s similar to a book club and we take an hour to discuss an article on an element of librarianship one of us has chosen. It ensures we stay involved in the library profession, get together as a team and keep up-to-date with new events, innovations and information. I’m getting better about speaking up as well now. So Zotero will help us build a library of relevant articles we can dip into. However EndNote is still better if a little more complicated; EndNote Web doesn't have all the features of the complete EndNote. I see it as a companion piece along with Zotero, something you can use when you don't have the full software, like having a snack when you don't have time for a meal. Photo by Matt [the esoteric introvert]I promised Kirsty that I would write about how libraries can use social networking sites; I deliberately didn’t come to a conclusion in my facebook post as I feel that it is an intensely subjective issue and there will never be a universal opinion. We discussed exactly this issue in our most recent journals club, that’s why I’ve held off writing about it until now. We couldn’t come up with a definitive answer on how to use facebook, but we all agreed that students don’t want to be ’friends’ with their library and they certainly don’t want to be sociable with their librarians. Therefore I’ve chosen it as the web 2.0 tool I’m going to use for marketing. The main reason for this is that I don’t think you can use facebook in any other way. There are one or two exceptions though. I helped a student extensively with a project and he found me on facebook. I accepted his request, just to see what he’s about and found that he’d been up to the same tricks with everyone. Needless to say I quickly deleted him again. It felt as wrong for me as it would for most students.
I didn’t want to see his holiday photos, or find out what he got up to at the weekend, nor was I interested in who his other ‘friends’ were. So instead of using it as a social platform, it should be another point of contact, just like the portal to our databases, our Twitter account and the main library page. On our facebook profile there are links to our information resources, photos and our library induction video which we’re excitingly refilming for the new influx of students, but most of our friends are other libraries and colleagues. We now combine our status updates with our tweets using Hootsuite. However the problem is maintenance; ‘stale’ profiles where there hasn’t been much activity for a while are quickly forgotten. It is difficult, as well as time-consuming, to sustain the freshness.(By me) The only lake in Scotland, Lake of Menteith, Trossachs
More than us was the first Travis track to be played on Eastenders, that’s when they knew they’d made it. It also refers to the world of social networking; the tendency when using facebook is to make it all about yourself, despite the fact that you’re supposed to be socialising with people all over the world. However in the case of marketing, it is surely the whole point.
